Steps to make Bing index your WordPress website in webmaster tools

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  • Post last modified:May 6, 2023

If you have a WordPress website and you want to get more traffic from Bing, you need to make sure that Bing can find and index your pages. Indexing is the process of crawling and storing the content of your web pages in a database, so that they can be displayed in the search results when someone searches for relevant keywords. Bing is one of the most popular search engines in the world, and it can drive a lot of traffic to your site if you optimize it properly. In this blog post, I will show you the steps to make Bing index your WordPress website faster and more efficiently.

Step 1: Create a Bing Webmaster Tools account

The first thing you need to do is to create a Bing Webmaster Tools account. This is a free service that allows you to monitor and manage your site’s performance on Bing. You can also submit your sitemap, check your crawl errors, and get insights on how to improve your SEO.

To create a Bing Webmaster Tools account.

  • go to and sign in with your Microsoft account.
  • If you don’t have one, you can create one for free. Then, click on “Add a site” and enter your website’s URL and sitemap URL (if you have one).
  • You can also verify your site ownership by uploading an XML file, adding a meta tag, or using DNS verification.

Step 2: Configure your WordPress settings

The next step is to configure your WordPress settings to make sure that Bing can access and index your pages. There are a few things you need to check and adjust:

  • Go to Settings > Reading and make sure that the option “Discourage search engines from indexing this site” is unchecked. This will allow Bing and other search engines to crawl and index your site.
  • Go to Settings > Permalinks and choose a SEO-friendly permalink structure for your pages. This will make your URLs more descriptive and easier for Bing to understand. For example, you can use the “Post name” option or a custom structure that includes your keywords.
  • Go to Settings > Privacy and select a privacy policy page for your site. This will inform Bing and your visitors about how you collect and use their data. You can use the default WordPress privacy policy page or create your own.

Step 3: Install Yoast SEO or Rank Math Plugin for WordPress

These plugins will help you optimize your site for Bing and other search engines by adding meta tags, titles, descriptions, keywords, schema markup, breadcrumbs, and more.

Submit your sitemap: In the Bing Webmaster Tools dashboard, go to the “Sitemaps” section and add the URL of your sitemap. If you don’t have a sitemap, you can generate one using a plugin like Yoast SEO or Google XML Sitemaps.

webmaster tools

Step 4: Use the Crawl Control feature to index website in bing webmaster:

Bing offers a feature called Crawl Control that allows you to adjust the crawl rate of your website and prioritize specific pages or sections. You can access this feature in the “Configure My Site” section of the dashboard.

Step 5: Build backlinks of your Website to index website in bing webmaster:

Backlinks from reputable websites can improve your website’s authority and trustworthiness, which can boost your rankings on Bing. Consider reaching out to other website owners in your niche and offering to exchange links or guest posts.

Step 6: Optimize your content for Bing to index website in bing webmaster

The final step is to optimize your content for Bing. This means creating high-quality, relevant, and engaging content that matches the intent of your target audience. Here are some tips on how to optimize your content for Bing:

  • Use keywords that are relevant to your topic and niche. You can use tools like Bing Keyword Research or Google Keyword Planner to find out what people are searching for on Bing and Google. Try to include your main keyword in your title, headings, URL, meta description, and first paragraph of your content.
  • Write long-form content that covers your topic in depth and provides value to your readers. Bing tends to favor longer content that answers multiple questions and provides comprehensive information. Aim for at least 1000 words per post, but don’t sacrifice quality for quantity.
  • Use multimedia elements like images, videos, audio, charts, graphs, etc. to enhance your content and make it more appealing and informative. Bing can also index these elements and display them in its search results. Make sure to add alt text, captions, titles, and descriptions to your multimedia elements for better SEO.
  • Link to other relevant and authoritative sources within your content. This will show Bing that you have done your research and that you are providing credible information. It will also help your readers find more information on your topic and increase their trust in you.
  • Encourage social sharing and engagement on your content. Bing considers social signals as a ranking factor, so the more likes, comments, shares, and mentions you get on social media platforms like Facebook, Twitter, LinkedIn, etc., the better. You can also add social sharing buttons to your posts to make it easier for your readers to share them.

By following these steps, you can make Bing index your WordPress website faster and more effectively. This will help you increase your visibility on Bing’s search results and drive more organic traffic to your site.

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